I focus on two areas - corporate story-telling and social media.
The area where both story-telling and social media overlap is that the construction of a credible brand story lies at the heart of making the transition to the world of social media.
1. Social media
The rise of social media is going to effect a major shift in the way businesses - and indeed societies - operate, over the next few years. Download this mini e-book for more information on why this is the case.
I help organisations start to adjust to the world of social media, both through specific activities such as conducting an audit of an organisation’s social media identity and building a social media strategy, through to simply talking about social media and how this may affect individual organisations, sectors or society as a whole.
2. Corporate story-telling and messaging
It is surprising how many organisations (or departments, initiatives or even brands within organisations) are unable to clearly and simply articulate what they are, what they do and why they deserve attention. They don’t really know Their Story.
I have many years of experience in working out The Story, experience which has extended across corporate, government and not-for-profit organisations, both big and small.
This extends down to crafting messages - be that for a whole organisation, a specific announcement or even a one-off speech or presentation. Defining The Story is also the core of issues and crisis management, and much of my work in this area has been generated either by real crises or the recognition that potential crisis is just around the corner and needs to be averted.
So if you think you need to take a look at who you are and what you say about yourself - I can help you do this. This will include bringing in specialist research assistance if necessary as well as working in liaison with your existing agencies.
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